Last spring I was pleasantly surprised by an email from the all-amazing ELLE Canada magazine. It announced "we are reaching out to florists we love to join our new segment Flower Mondays and we want you" I almost started to delete it because I thought it was spam, obviously something peeked my interest, I responded and sure enough it was real! ELLE Canada’s blog was interested in little old Petals & Stems. After a few back and forth messages, the date was set and the wheels were in motion to make the perfect arrangement for their flower Mondays segment. The post was a success and I was ecstatic to have been part of the ELLE Canada blog back in July 2014.
I was surprised when a few months ago I receive another email from ELLE, only this time the request was for, not one floral arrangement, but two! And for more than just their Flower Mondays segment of their blog. The request both all-white, for a secret shoot going on at ELLE studios. Without hesitation, of course, I went to work designing a lavish paring of my favorite florals. The thought of my flowers being used for anything editorial was thrilling.
So the exciting part, because I didn’t even know what the super-secret shoot at their studios was for. Just a couple weeks ago I was going through the ELLE Canada site and to my sweet surprise, there they were! My fab all-white arrangements. Now keep in mind my flowers were not the centre focus of the shoot, they were to be part of the shoot, filler for-only-the-best-possible-shoot-they-could-be-on. Drum roll! My sweet flowers were part of the ELLE Canada closet x Dior collab.
Let's just say I almost died with excitement. See a little glimpse of my flowers and the make-up of course.
Did I forget to mention, the flowers are also set to appear in Elle magazine, on shelves this April!
Not only was I gushing with excitement over the ELLE Canada closet x Dior collab, I also got to participate in another blog segment.
Love always Jules xo